MAJOR EQUIPMENT

Over the past year, we partnered with Major Equipment, a leading supplier of agricultural and industrial machinery in Ireland, to create a suite of high-impact video content designed to support sales, recruitment, and brand authority.

The project included:

  • A customer testimonial video filmed on location in Ballina

  • An apprenticeship recruitment video highlighting career opportunities

  • A product showcase video for the Major Equipment saw

Each video was designed to work independently while reinforcing a consistent brand message across Major Equipment’s website, social channels, and sales process

Objectives

The primary goals of this video campaign were to:

  • Build trust and credibility through real customer experience

  • Attract new apprentices and skilled workers in a competitive labour market

  • Showcase product quality and engineering detail through high-end visuals

  • Create evergreen video assets for long-term marketing use

Customer Testimonial Video – 2000LGP Tanker

We filmed an on-location customer testimonial with TJ, a Major Equipment customer based in Ballina, following his purchase of the 2000LGP Tanker.

Focus

  • Authentic, unscripted feedback from a real customer

  • Real-world use of the tanker in an operational environment

  • Emphasis on reliability, build quality, and value

Outcome

This testimonial now acts as a powerful sales asset, helping potential customers see how the tanker performs in real conditions — not just in brochures or spec sheets.

Apprenticeship Recruitment Video

To support Major Equipment’s long-term growth, we produced an apprenticeship recruitment video aimed at young people considering careers in engineering and manufacturing.

Focus

  • Clear explanation of apprenticeship pathways

  • Benefits of working with Major Equipment

  • Company culture, training, and career progression

  • Filmed in real working environments with real team members

Outcome

The video helps Major Equipment:

  • Stand out from competitors when hiring apprentices

  • Communicate opportunity and stability

  • Humanise the brand for a younger audience

Product Video – Major Equipment Saw

We also produced a product-focused video showcasing the Major Equipment saw.

Focus

  • Clean, detailed visuals of the product

  • Emphasis on build quality, safety, and usability

  • Designed for use on the website, social media, and sales presentations

Outcome

The video provides a clear, professional overview of the product, helping customers understand its features quickly and confidently — especially important for online enquiries.

Results & Value

By producing a suite of complementary videos, Major Equipment now has:

  • Sales-driven content that builds trust

  • Recruitment-focused content that attracts talent

  • Product visuals that elevate brand perception

All videos were designed to be modular, allowing Major Equipment to reuse them across multiple platforms without additional production costs.

Industrial, Manufacturing & Agri Video Production in Ireland

We specialise in high-end video production for equipment manufacturers, industrial companies, and agri businesses that need content which drives sales, recruitment, and brand trust.

Based in Munster, we work with manufacturing, machinery, and agricultural brands across Ireland, and deliver projects for clients nationwide and internationally. From customer testimonial videos and apprenticeship recruitment campaigns to product demonstration and machinery showcase videos, we help technical businesses clearly communicate their value through professional, results-driven video.

If you are an equipment manufacturer, engineering firm, or agri business looking to:

  • Increase machinery sales

  • Attract skilled apprentices and operators

  • Showcase complex products clearly and professionally

  • Compete with larger international brands

we create video content that is built for long-term use, optimised for web, social, and sales, and designed to perform in competitive markets.

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